http://blog.wired.com/business/2009/...eth-godin.html
Interesting article!
One excerpt in particular:
Originally Posted by :
Wired: What makes one tribe gel over another?
SG: The people who are successful at it, what they have in common is they take action for the tribe and with the tribe as opposed to doing things to the tribe. There are plenty of people out there who have an agenda they want to achieve, but sometimes they get so caught up in themselves and the agenda that they forget that they have to nurture the tribe if they want the tribe to follow them.
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