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General Discussion>My alma mater's new marketing campaign
forgop 08:29 PM 10-14-2010
This is about the worst idea ever. http://www.purdue.edu/newsroom/gener...mpsonBand.html

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I already emailed these brain wizards and said every other former and current student is giving it one of these:

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acarr 08:36 PM 10-14-2010
Purdue, Markers Mark for all?
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forgop 08:45 PM 10-14-2010
Originally Posted by acarr:
Purdue, Markers Mark for all?
I think that would have gone over a lot better actually. :-)
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acarr 08:47 PM 10-14-2010
Originally Posted by forgop:
I think that would have gone over a lot better actually. :-)
I actually came up with that doing extensive market research interviewing over 5000 students and faculty!:-)
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hotreds 08:49 PM 10-14-2010
:-)
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forgop 08:52 PM 10-14-2010
Originally Posted by hotreds:
:-)
:-) is a compliment. :-)

Exact words I emailed to the "brains" behind it and included the facepalm picture at the end:

“I am very proud this strategy sets us apart and that, even its language, 'Makers, All,' is not replicable by any other institution," said Teri Lucie Thompson, Purdue's vice president for marketing and media.”



You are right about one thing. It’s not replicable by any other institution because everyone else would have realized how stupid it really sounds. I’m embarrassed that anyone had the audacity to believe this is the best branding that could be given to Purdue.
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Whee 09:01 PM 10-14-2010
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They could use this motto...

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:-)
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forgop 09:11 PM 10-14-2010
Originally Posted by illinoishoosier:
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They could use this motto...

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:-)
Sadly, that's probably a better campaign. :-)

Truth be told though, that entire premise is a complete myth. Hell, there's enough at IUPUI, let alone in West Lafayette.
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Whee 09:14 PM 10-14-2010
Originally Posted by forgop:
Sadly, that's probably a better campaign. :-)

Truth be told though, that entire premise is a complete myth. Hell, there's enough at IUPUI, let alone in West Lafayette.

very true.:-)
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forgop 09:18 PM 10-14-2010
Originally Posted by illinoishoosier:
very true.:-)
Trust me, I'm on IUPUI's campus 4-5 days a week. If I knew then what I know now, I would have been a nursing student 15 years ago and not just now making that career change. I'm about old enough to be their father.
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T.G 09:24 PM 10-14-2010
Purdue: It takes a tough university to make a tender graduate.















:-)
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The Poet 03:51 PM 10-15-2010
Well hell, Duane, what else would you expect? Were they smart, they'd be going to Northwestern instead of Purdue. :-)
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sikk50 04:15 PM 10-15-2010
And I thought my school's "Today Decides Tomorrow" was weak!
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WyGuy 04:25 PM 10-15-2010
Don't like it one bit.
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