Just found out about this, hopefully someone else can use it too. WB is letting you trade in your HD DVD's for Blu Ray versions, and all you have to send is the artwork.. you get to keep the case and HD DVD. $4.95 to upgrade or $9.95-$14.95 for sets (like the Matrix Collection). I found 7 discs that I'm trading in.. here's the link.

http://www.red2blu.com/products.html

Edit: It would even make sense to go look at buying some of those $4-$7 HD DVD sales that pop up every now and then, then trade them in.
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Bump.. because I can't be the only person that took the red pill first :-)
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I had taken the red pill! But I sold all the HDDVD's on ebay and kept the player because it up converts way better then the BR player I have now.

The only movie I miss that was on HDDVD that isn't out on BR is the Big Lebowski.

I think WB is stand up for doing that.
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