This is from a weekly e-mail I get "Whisky Notes" part of my subscription to Malt Advocate
Scottish Spirits Ltd launches alcohol free whisky
(live-PR.com)--LTD is launching the world’s first alcohol free whisky. The whisky is specifically targeted for Muslim consumers worldwide since it is Halal approved.
The non alcohol whisky tastes and looks exactly like traditional Scotch Whisky. The whisky is suitable for drinking straight up or with soda, tea or other mixers. The non alcohol whisky is the result of 10 years of research and development.
The suggested retail price will be US $4.00 to $5.00 for a 700 ml, non refillable bottle, depending on the country where it is sold. Scottish Spirits LTD will start production in April 2009 and is seeking distributors worldwide.
The minimum order is one container of 1,200 cases x 700 ml. The text on the labels will be printed according to the health and import regulations of the distributor’s home country.
Scottish Spirits LTD anticipates selling over 1 million cases this year and expects to reach 5 million cases by 2012.
“This product is perfect for markets such as Middle Eastern countries, Pakistan, Indonesia and any other country where there is a large Muslim population, which represents a market of around 1.3 billion people,” states, Kevin Grattagliano Katz, owner of Scottish Spirits LTD. “The whisky is also perfect for men and women anywhere who prefer non alcoholic beverages. We are very to offer something truly unique and exceptional to our Muslim friends.”
Scottish Spirits Ltd has exported its whiskies around the world since 1896. Today, with a distribution center in Panama serving Latin America and the Caribbean, our company bottles over 1 million cases per year and we expect to reach 5 million cases by 2012. We are currently looking to create strategic alliances and to appoint exclusive licensees worldwide in order to further expand the
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